As part of the A-Leagues’ partnership with McDonald’s, we created a series of bespoke video edits for the 2024 Finals Series, delivering a unique branded content experience called Frylights. These dynamic videos combined high-energy match footage with custom animation and motion graphics to spotlight the most exciting moments of the Finals. Designed for digital and social platforms, the content amplified fan engagement while seamlessly integrating McDonald’s branding into the football narrative, showcasing our ability to merge creativity with commercial objectives in a way that resonates with audiences.
