Our Euro 2024 Fan Zone transformed CQ Bar into Melbourne’s ultimate football destination. Across 15 events, we drew 4,500+ passionate fans with four sell-outs, delivering an electric, game-day atmosphere that brands could own. The activation generated $800K+ in venue revenue and $200K+ in earned media value, with coverage on Optus Sport, Sunrise, Herald Sun and multiple live crosses. The result? A fully immersive fan experience, massive brand visibility, and engaged audiences that stayed, spent, and shared. Perfect proof that live sport, done right, drives both culture and commercial outcomes.
